Alison Herschberg Williams
Hello from Eagle Rock, L.A.
In the Beginning
After freelancing around town as a tagline guru for studios, networks and agencies, I landed at NBCUniversal for 12 productive years. I climbed the pop culture ladder in Creative Marketing at E! Entertainment, first as a Senior Copywriter, then Copy Director, then Associate Creative Director. Leading creative groups in campaign development for 20+ titles, I created and presented pitch decks, wrote and and creative directed digital marketing assets, mastered trade-speak, partnered with art directors, acted as a bridge between Creative and Strategy, and maintained an always-stocked mini fridge full of cheese.
And Then
After leaving NBCU in 2017, I freelanced for two years as a creative fixer/Swiss Army knife. From EPK interviews to taglines to product copy and scripts, I said yes to literally everything. In the fall of 2018 I joined Amazon Prime Video as a contract Creative Director, heading up creative development for print/digital Fall Awards campaigns for The Marvelous Mrs. Maisel S2, Homecoming, A Very English Scandal and The Romanoffs. After cutting my teeth on the Emmy campaign for The Marvelous Mrs. Maisel S2, I took the reins as creative lead on the S3 Emmy campaign.
Currently
On contract at Amazon Prime Video…
